# There are three ways a practice grows. _Suno runs all three._ Patients you've seen come back. New patients find you. Both get the care they need. Suno brings it all together inside the chart your team already uses — and shows you what's driving results. ## Growth, last 90 days Cedar Grove Audiology ### Patients returned Recall & reactivation - 96 ### New patients seen Web, referral & reviews - 43 ### Revenue attributed Credited to the message that caused it $-112,414 Every campaign, every channel, every clinic. ### 01 Come back The thousand patients already in your database who stopped coming in. Recall & reactivation ↓ ### 02 Come in Online booking, physician referrals, reviews — and the report that counts them. New patients ↓ ### 03 Worth more Second ears, upgrades, renewals, and the close rate behind them. Revenue per patient ↓ ## 01 ### Reactivation & recall ## Your next hundred patients are _already in your database_. A lost-to-follow-up list runs a thousand patients or more per provider. They didn't leave for a competitor — their aids aged, their warranty lapsed, nobody called. Suno makes the call. Fifteen campaigns ship ready to switch on, run daily, and stop the moment a patient books. - 01 **Campaigns that ship ready** Birthday, annual and 3-year evaluations, clean and check, warranty and service-plan expiry, purchase follow-ups. Turn one on, edit the message, done. - 02 **Custom audiences, built from the chart** Hearing aid age, warranty status, last visit, last outcome, payer type, clinic. Or filter any report into an audience and send a one-off email. - 03 **It picks the channel that will reach them** No mobile on file, the email goes. No email, the text goes. Nobody is skipped for a blank field. - 04 **A call-back list for the ones who need a person** Shared and practice-wide, with reasons and outcomes — not a sticky note on somebody's monitor. ### Active campaigns · last 30 days | Campaign | Sent | Booked | Revenue | |------------------------------|-------|--------|----------| | Annual Hearing Evaluation | 1,284 | 96 | $184,300 | | Warranty Expiration | 412 | 38 | $91,750 | | 3-Year Evaluation | 660 | 44 | $78,200 | | Clean and Check | 908 | 51 | $12,400 | On hover · trailing twelve months $1.42M Annual Hearing Evaluation · attributed revenue And you find out what it earned Every campaign carries sent, booked and revenue for the last thirty days, with a twelve-month view on hover. **Suno credits each sale to the last message before the patient booked** — so you know which recall to run again. ## 02 ### New patients ## New patients are the number _most practices can't see_. Most owners can tell you how many new patients they saw last month. Ask what share of the schedule that was and where they came from — and it's a spreadsheet nobody's touched since March. ### New Patient Appointments Report **New Patient Appointments · Jul 1 – Jul 31** New patients seen 128 Jul 1 – Jul 31, 2026 Share of seen appointments 34% 128 of 376 seen appointments By appointment type - Hearing Evaluation **69** · 54% - Consultation **35** · 27% - Tinnitus Eval **15** · 12% - Other **9** · 7% By who booked them - Web Scheduler **52** · 41% - D. Reyes **37** · 29% - Front desk **27** · 21% - Other **12** · 9% ### Count them properly, _for the first time_. One row per new patient, for any period you pick — their first visit where they were actually seen, so a cancellation never burns their "new" status. - 01 **New patients seen, and their share of the schedule** - 02 **By appointment type** Which door they came through. - 03 **By who booked them** Including the web scheduler, not just staff names. Filter by clinic, provider or referral source; export to CSV. ### Web Scheduler & deposits ### Be bookable at nine _on a Sunday night_. Around forty percent of online bookings happen when the phones are closed. Suno gives you a hosted page and a copy-paste embed — one per clinic, in your brand colours. Bookings land on the calendar, tagged Web Scheduler in the New Patient report. - 01 **A link and an embed per clinic** In your accent and background colours, so it looks like your website. - 02 **Only the openings you can honour** Hide providers with no availability, and control which types are bookable online at all. - 03 **Per-clinic booking notifications** A booking at one location emails that location. ### And a deposit, if you want one No-shows run near eighteen percent, worst among first-timers who booked at midnight. Turn on a deposit for any bookable type and **the patient pays to hold the slot**. ### Revenue per patient ## More patients is _one_ way to grow. It isn't the cheapest one. Fit one ear instead of two and you're leaving revenue on a patient you already paid to acquire. It never shows up as a lost sale — it shows up as nothing at all. Suno makes it visible. - 01 **Close rate and binaural rate, per provider** Beside the revenue they generated — to find the person everyone else should learn from. - 02 **Warranty and service plan expiry as campaigns** The renewal conversation before the coverage lapses, not after. - 03 **Purchase follow-ups, day one to week twelve** Fit satisfaction is a retention lever and a referral lever at once. - 04 **Open opportunities in one list** Everyone who was quoted and hasn't decided. ### By provider · last quarter | Provider | Close rate | Binaural | Revenue | |-------------|------------|----------|----------| | D. Reyes | 68% | 91% | $248,100 | | K. Boateng | 61% | 84% | $196,400 | | S. Mirza | 54% | 62% | $141,900 | | J. Halvorsen| 49% | 58% | $118,750 | Open opportunities 37 Quoted, undecided — worth an estimated $214,000 Awaiting decision **20** Declined, revisitable **11** No answer **6** ## 03 ### Everything above starts _once they're a patient_. There's a stage before that. The form fill at eleven at night. The call nobody picked up. Right now it lives in a different tool, or in nobody's tool at all. Suno Leads closes the gap: one inbox for every enquiry, drip campaigns that follow up until somebody answers, and landing pages without a developer. Convert a lead to a patient in one click, chart already filled. ### Leads by source · booked appointments - Google Ads **48** - Website form **34** - Facebook **20** - Referral **12** - Walk-in **6** ## Growth isn't a campaign you run in March. _It's what your software does every day._ Every practice knows the three levers. What they don't have is the thing that pulls them — then tells you, in dollars, which one was worth repeating.